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Wallfair is an online platform where you can bet on esports. Great concept, but not enough players showed up. There was no user inflow or active community to speak of. Wallfair urgently needed to get on gamers’ radar — which happens to be our specialty.
Wallfair wanted more traffic, more players, stronger brand awareness, and real engagement. That meant creating interactive content and building a loyal community. In other words: launch a strategic digital campaign combining gaming, social media, and interactive content. Challenge accepted.
Together with Wallfair, we launched a tournament in collaboration with popular gamefluencers. Of course, this wasn’t our first time at No Noob.
We selected the right games, ran test phases, and experimented with multiple content formats, calls-to-action, bonuses, video types, and activations.
Thanks to direct feedback from influencers and their communities, we quickly discovered what worked — and what didn’t.
We also ensured everything complied with online casino regulations.
Strategic content
Our content strategy included a mix of videos, interactive posts, and community-driven challenges to connect Wallfair with the gaming community.
Community engagement on Discord and Reddit
We built an active gaming community around Wallfair with weekly challenges, giveaways, and exclusive content.
Gamified content and challenges
We encouraged users to join competitions and challenges for a chance to win exclusive Wallfair rewards.
Thanks to a strategic mix of community engagement, gamification, and targeted digital marketing, we successfully positioned Wallfair in the gaming scene.
Mission accomplished.
Mission accepted.
Contact us and we’ll craft the right strategy for you.