KEENETIC wanted to conquer the European gaming market with their routers and engaged No Noob for the perfect strategy and event management. Through intelligent use of social media and bold event activations at the Elisa Masters, we increased their brand awareness and boosted their sales.
Router brand KEENETIC, headquartered in Asia, wanted to do something with gaming to gain a greater foothold in Europe. They wanted to launch and grow social media channels, create brand awareness and increase their sales. Our strategy was to be the first to create and post content on X, TikTok and YouTube. Content about their product that connects with their target audience: memes, community engagement, educational content, trending videos, competitions, product placement and partnerships.
After a while, KEENETIC decided to conquer the Scandinavian market. We adapted our strategy and started activations in neighbouring Finland. This is how we ended up at the Elisa Masters, a major esports tournament in Finland that attracts thousands of visitors and millions of online viewers.
For this project, we were given a lot of creative freedom by the client. We produced a commercial that perfectly matched the gaming world, with the iconic game Counter-Strike as its setting. The Elisa Masters is not only the biggest esports event in Finland, it was also a first for KEENETIC in the European market. Thanks to this activation and our further campaigns in Scandinavian shops, KEENETIC strengthened their brand in Europe and earned respect from the gaming community.
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