Gamification of the Bruges Police through 3D animation

The police were looking for a modern and powerful way to inspire and excite potential applicants for a career within their organisation. Traditional recruitment videos were no longer sufficient in reaching a young, tech-savvy audience. The police wanted a video that was not only informative, but also visually impressive, dynamic and compelling. The challenge was to show the real work of police officers using advanced visual techniques that matched the appeal of video games.

Our approach

At No Noob Agency, we combined gamification and 3D animation to give a new dimension to the recruitment campaign. The project, which lasted three months, aimed to create a fun experience that goes beyond the standard recruitment video.

• 3D Scans of real police officers: We used advanced 3D scanning technology to create realistic renderings of real police officers. These models gave the video an authentic touch, making viewers feel like they were really part of the police work.
• Digital environments: All environments, from city scenes to operational locations, were created entirely digitally. These 3D environments added dynamism and simulated the intense situations that police officers face, similar to scenarios in popular video games.
• Gamified Story: The video’s story was presented as a mission, guiding the viewer through various challenging situations. These gamification elements created an interactive, immersive experience that went beyond passively watching a video.
• Unique Music and Sound Effects: We also created original music and sound effects to enhance the tension and action of police work. The music, produced entirely in-house, gave the video the same adrenaline-pumping atmosphere as a video game soundtrack.

The result was a visually impressive and modern promotional video that presents the work of police officers in a unique way. By combining gamification and 3D animation, an immersive experience was created that perfectly suited a young, technology-driven audience. The video went beyond the usual recruitment materials and offered a realistic and exciting insight into police work.

Thanks to our unique combination of 3D animation and gamification, we were able to deliver an innovative recruitment video for the police. The video succeeds in appealing to a generation that is used to interactive and visually appealing media, and helps inspire them to think about a career in the police.

Animation by Chronox