Esports Driven

In 2020, No Noob founded Esports Driven, a gaming website specially created for the launch of the game Valorant. With 10,000 visitors per day in its heyday, it was a great success. Thanks to great content and smart social media strategies, Esport Driven now also has almost 600,000 followers on the X account ValorantUpdated.

Esports Driven from zero to hero

In a second phase we set up social media channels. On YouTube and X we posted videos that explain how to play Valorant. The ValorantUpdated account went particularly well on X, because our content of memes and artistic graphics strongly resonated with the target group. In two years we grew organically to more than 500,000 followers, without any form of paid promotion.

Our unique approach and timing made this project a great success. This achievement shows that with the right strategy and content creation, even a newcomer can quickly grow into a market leader. In the meantime, we expanded the website with interviews with professional players and with other games, such as Roblox and Minecraft.