The assignment? Generate more attention and enrolments for CVO Semper’s vocational training programmes. How? With the right strategy and gamification on TikTok. The result? Over 504.000+ views on TikTok and their young target audience found their way to the registration page with ease.
After defining the target audience and game plan, we came up with a gamified video format. Students could choose which character or course suited them best in true RPG style. From hairdresser to care assistant, each course had its own style, filter and soundtrack. We wrote the script, directed the shoot, edited the videos and handled distribution via a brand-new TikTok account that we helped launch from scratch. Full campaign mode!
• Peak of 4117 visitors in a single day
• 504.000+ views on TikTok, with 433.800 views on one video
• Relevant traffic to landing page with a clear conversion flow
• Several days with over 2000 unique visitors via targeted social advertising
The results speak for themselves. More than 504,000 views, over 1,000 clicks to the landing page, and a clear increase in awareness for CVO Semper’s vocational courses. In May alone, there was even a peak of 4117 visitors in a single day. Safe to say the video was very well received, both by the school and the target audience. Our mix of relatable content, gamification and platform-first thinking ensured that young people didn’t just keep watching, but also clicked through. That’s what we call a distinction-worthy result.
Dreaming of similar results and want your brand in the online spotlight? Contact us and we’ll make gamification part of your marketing strategy!
