Welcome to Let’s Play
The podcast about brands, marketing and the impact of gaming as a branding tool.
In each episode, we zoom in on strategies, KPIs and creative activations that make a difference. We talk to decision makers from leading brands about their vision on gaming as a touchpoint in the customer journey.
What role does gaming play in their marketing mix? And how do they build future-proof campaigns with engagement at their core? Let’s Play is your gateway to insights, inspiration and regional cases that stimulate next-level thinking.
Lets Play Proximus
Tim Colman
GMC Head
Proximus
44 min
In our first episode, we talk with Tim Colman about Proximus' marketing goals and challenges — and how they approach gaming x marketing from vision to execution.
Lets Play Mapshot
Xander Van Buggenhout
Co Founder
Mapshot
51 min
In our second episode, we sit down with Xander from Mapshot to talk about gaming, Gen Z, and marketing. At Mapshot, they build interactive game maps for brands like Pringles, Proximus, and Kom op tegen Kanker.
Lets Play Engie
Steven Verlinde
CP Lead
Engie
47 min
In our third episode, we have a conversation with Steven from Engie about their biggest marketing challenges and how they see the role of gaming in reaching Gen Z.
Let's Play KRC Genk
Alexander Dumon
Esports coordinator
KRC Genk
50 min
In our fourth episode, we talk with Alexander from KRC Genk about how gaming fits into their current marketing strategy, the results so far, and how to activate Gen Z through offline events.
How Gaming Transforms Modern Marketing
Discover how to reach today’s and tomorrow’s customers with gaming. This whitepaper provides valuable insights into how gamification, interactive experiences, and innovative marketing strategies help companies reach the right audience. We discuss the latest trends in gaming and how to use them for effective marketing campaigns.
Download the white paperWe are No Noob(s)
We are passionate about gaming and marketing, but also driven by results. Thanks to us, your brand will not only play, but also achieve the ultimate high score. Whether you are a new player on the scene or an OG brand in need of a power-up. You’ll never be a noob again.
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