7 In-Game Advertising Formats to Win in Mobile Gaming
06.05.2025
Want to grab the attention of mobile gamers as a brand? In-game advertising is the way to go. But without the right strategy and format, your campaign will go unnoticed. Here are 7 creative formats that actually work.
1. Playable Ads: Try Before You Buy
Let players test your brand within a mini-game. Playables are perfect to generate engagement and product awareness through interactivity.
2. In-Game Integration: Subtle but Strong
Place your brand inside the game world itself — like a virtual billboard, a branded skin, or a virtual storefront. Immersion without disruption.
3. Rewarded Ads: Win-Win Strategy
Offer a reward (coins, credits, upgrades) in exchange for watching an ad. Gamers are more open to advertising when they get something valuable in return.
4. Interactive Storytelling: Your Brand in the Plot
Let your brand play a role in a compelling story or quest line. Interactive storytelling makes your brand stick in the gamer’s mind.
5. Temporary In-Game Events: FOMO is Real
Host time-limited challenges or drops around your brand. Link them to product launches or campaigns to create urgency and buzz.
6. Competitions & Contests: Game On
Encourage players to compete for your brand — with high scores, team battles or creative challenges. It boosts engagement and user-generated content.
7. Humor & Entertainment: Leave a Smile
Gamers love entertainment. A clever joke, easter egg or funny twist can make your brand memorable. Just keep it aligned with your tone.
Why No Noob?
In-game ads are more than just impressions — they’re participation. At No Noob, we know which games suit your brand and how to activate players. Ready to level up? Let’s play.
