Set up and manage Valorant tournament

Timing is everything:

With the launch of Valorant, one of the most popular games of the moment, there was a strong demand for competitive events. No Noob Agency took the lead to organise the first official Valorant tournament in Europe while building a professional community.

Execution via No Noob Agency:

We were responsible for the entire process of this event, including:

• Concept Development: We came up with the tournament format, including two qualifying rounds and a main event.
• Promotion: We gathered more than 100 teams from all over the world through a targeted online marketing campaign.
• Community management: We created a Discord community that served as a central communication channel for players, managers and organisers.
• Sponsor management: No Noob Agency took care of the sponsorship of the event, where we completely relieved sponsors of administration and management.
• Livestream and production: The event was broadcast live in four languages, using four casters and four observers. The livestream could be followed via Twitch and YouTube, while updates were shared in real time via Discord, X, Facebook and Instagram.

Country Representation: The tournament attracted players from all over Europe and beyond. Participants came from more than 20 different countries, adding to the international atmosphere and diversity of the event. Here are some highlights:

• Czechia, Russia and Sweden were the best represented countries, with 20 players each (13% of the total).
• France was well represented with 13 players (8%), while countries such as Poland (11 players) and Denmark (8 players) also contributed significantly.
• Other countries such as Belgium, the Netherlands and Turkey each had one player representing their region in this large-scale tournament.

Tournament in numbers:

• Peak viewers: 24,000
• Number of players: 526
• Reach: 1,365,006 people through different channels

Why this tournament was successful: The community involvement and lack of official competitions created a huge demand for this event. By providing participants with a platform to play Valorant competitively, we filled a niche that was not yet served. Both the teams and the sponsors were extremely satisfied with the professional organisation and the high level of community management.

This successful Valorant tournament, organised by No Noob Agency, showcased our expertise in event management, livestream production, community engagement and sponsorship management. We brought both players and sponsors together in a professional framework, thus laying the foundation for future Valorant tournaments in Europe.

Are you interested in setting up a similar gaming event? Contact us and discover how we can turn your idea into a successful event.