Bigpoint, a major player in the mobile and browser gaming industry, wanted to expand their player base and generate more registrations for their games. To do this, they wanted to set up a targeted campaign to build a loyal, active player community.
At No Noob Agency we have opted for an influencer marketing campaign, specifically tailored to different regions in Europe. Instead of investing in influencers with millions of followers, we focused on micro-influencers. These influencers have a smaller but highly involved community, which led to a higher return on the marketing budget.
Bigpoint King Of The Hill Series: In addition to the influencer campaigns, we launched the Bigpoint King Of The Hill series, a monthly tournament in League of Legends. During these events, Bigpoint games were promoted in live streams and within the Twitch community.
In-Depth with Paid Campaigns: With the collected data on effective promotions, we further strengthened activations by setting up paid campaigns on platforms such as Discord, Twitch, Reddit, Facebook and Instagram. These targeted ads increased the visibility of the successful activations and led to even more registrations for Bigpoint games.
By making smart use of micro-influencers, targeted activations and an integrated paid campaign strategy, No Noob Agency has helped Bigpoint achieve substantial growth of their player base in a short time, with a high return on investment and an active, loyal community.
Do you have a similar project or would you like to learn more about our approach? Contact us for a no-obligation consultation!
